SEO report of nonobviousbook.com

Redirected to nonobviouscompany.com/books/

The Non-Obvious Books - Business Trends for the Upcoming Year

nonobviouscompany.com/books/

The WSJ Best-Selling Non-Obvious book is one of the most popular annual reports on trend predictions and is updated with 15 new trends every December.


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : nonobviouscompany.com/books/

Character length : 28

Title
The Non-Obvious Books - Business Trends for the Upcoming Year
Description
The WSJ Best-Selling Non-Obvious book is one of the most popular annual reports on trend predictions and is updated with 15 new trends every December.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: article
title: The Non-Obvious Books - Business Trends for the Upcoming Year
description: The WSJ Best-Selling Non-Obvious book is one of the most popular annual reports on trend predictions and is updated with 15 new trends every December.
url: http://nonobviouscompany.com/books/
site_name: The Non-Obvious Company
image: http://nonobviouscompany.com/wp-content/uploads/2014/07/RohitHeadshot_Sc1_250x250.jpg

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
The Non-Obvious Books - Business Trends for the Upcoming Year

Character length : 61

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 11%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
01101100
Heading structure in the source code
  • <H2> Books
  • <H4> The Non-Obvious Book Series.
  • <H4> Non-Obvious: 2017 Edition
  • <H2> 
  • <H2> Just Released!
  • <H4> Non-Obvious: 2016 Edition
  • <H2> About This Edition:
  • <H4> Non-Obvious: 2015 Edition
  • <H2> About This Edition:
  • <H4> Non-Obvious: 2014 Edition
  • <H2> About This Edition:
  • <H4> Non-Obvious: 2013 Edition
  • <H2> About This Edition:
  • <H4> Non-Obvious: 2012 Edition
  • <H2> 
  • <H2> About This Edition:
  • <H4> Non-Obvious: 2011 Edition
  • <H2> 
  • <H2> About This Edition:
  • <H4> About The Trends: Examples
  • <H4> About The Author: Rohit Bhargava
  • <H4> MEDIA + SPEAKING INQUIRIES: Contact Rohit For An Interview Or Keynote
Word cloud
  • edition26
  • non-obvious14
  • trend13
  • trends13
  • report12
  • marketing11
  • media9
  • business7
  • buy7
  • new7
  • first6
  • year5
  • book5
  • best5
  • rohit5
  • all4
  • books4
  • years4
  • required4
  • company4
  • update4
  • author4
  • research4
  • seller4
  • visual4
  • read4
  • street3
  • online3
  • wall3
  • journal3
  • annual3
  • book/ebook3
  • time3
  • culture3
  • ebook3
  • featured3
  • keynote3
  • times3
  • included3
  • including3
  • released3
  • learn3
  • social3
  • look3
  • content3
  • every3
  • rise3
  • storytelling3
  • strategy3
  • home3
  • predictions3
  • trust3
  • digital2
  • summary2
  • disruption2
  • planning2
  • second2
  • management2
  • global2
  • been2
Keyword matrix
wordtitledescriptionsheading
edition
non-obvious
trend
trends
report
marketing
Two Word cloud
  • edition about5
  • trend report4
  • new trends4
  • visual edition3
  • read visual3
  • non-obvious company2
Three Word cloud
  • edition about this6
  • full length book2
  • new trends changing2
  • you will learn2
  • read visual edition2
  • all new update2
404 Page
The website has no standard 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 12 images on this web page.

Good! Every image has an alternative text attributes set on this website.

 Readability

Flesch–Kincaid Grade Level
5.30
Flesch Reading Ease
67.10
Coleman Liau Index
11.00
Automated Readability Index (ARI)
2.80
Dale–Chall Readability
9.20
SMOG Index
8.50
Spache Readibility
5.00
Number of letters
10800
Number of words
2367
Number of sentences
432
Average words per sentences
5
Number of syllables
3754
Syllables in words
3659
Average syllables in words
1.59
Number of words in first three syllables
362
Percentage of word / syllables
15.29
Words not in Dale-Chall easy-word list
1343
Words not in Spache easy-word list
383

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 1.3 seconds have passed until the page started to load.
Table layout
Good! No nested tables found.
Number of HTTP resources
67
Number of source domains
4
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://www.nonobviouscompany.com/.. /jquery.js?ver=1.12.4
  • http://www.nonobviouscompany.com/.. /jquery-migrate.min.js?ver=1.4.1
  • http://www.nonobviouscompany.com/.. /jquery.themepunch.tools.min.js?ver=5.4.6...
  • http://www.nonobviouscompany.com/.. /jquery.themepunch.revolution.min.js?ver=...
  • http://www.nonobviouscompany.com/.. /add-to-cart.min.js?ver=3.4.4
  • http://www.nonobviouscompany.com/.. /search-filter-build.min.js?ver=2.3.3
  • http://www.nonobviouscompany.com/.. /chosen.jquery.min.js?ver=2.3.3
  • http://www.nonobviouscompany.com/.. /woocommerce-add-to-cart.js?ver=5.4.4
List of render blocking css files
  • http://www.nonobviouscompany.com/.. /front_end_style.css?ver=4.4.5
  • http://www.nonobviouscompany.com/.. /dashicons.min.css?ver=4.9.8
  • http://www.nonobviouscompany.com/.. /mobile_style.css?ver=4.4.5
  • http://www.nonobviouscompany.com/.. /settings.css?ver=5.4.6.2
  • http://www.nonobviouscompany.com/.. /styleblog.css?ver=1.3.2
  • http://www.nonobviouscompany.com/.. /search-filter.min.css?ver=2.3.3
  • http://www.nonobviouscompany.com/.. /Defaults.css?ver=4.9.8
  • http://www.nonobviouscompany.com/.. /ultimate.min.css
  • http://www.nonobviouscompany.com/.. /visual-composer.css
  • http://www.nonobviouscompany.com/.. /app.css
  • http://www.nonobviouscompany.com/.. /woocommerce.css
  • http://www.nonobviouscompany.com/.. /mobile-responsive.css
  • http://www.nonobviouscompany.com/.. /jquery.isotope.css
  • http://www.nonobviouscompany.com/.. /prettyPhoto.css
  • http://www.nonobviouscompany.com/.. /style.css
  • http://www.nonobviouscompany.com/.. /options.css
  • http://fonts.googleapis.com/css?family=Droid+Serif%3A400%2C700%2C400...

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://nonobviouscompany.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • http://nonobviouscompany.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
  • http://nonobviouscompany.com/wp-content/plugins/revslider/public/assets/js/jquery.themepunch.tools.min.js?ver=5.2.5.4
  • http://nonobviouscompany.com/wp-content/plugins/revslider/public/assets/js/jquery.themepunch.revolution.min.js?ver=5.2.5.4
  • http://nonobviouscompany.com/wp-content/plugins/optin-cat-personal-wp/assets/vendor/targeting-cat/TargetingCat-OptinCat-1.2.min.js
  • http://nonobviouscompany.com/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js?ver=3.51.0-2014.06.20
  • http://nonobviouscompany.com/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=4.7
  • http://nonobviouscompany.com/wp-content/themes/erika/assets/js/like.js?ver=1.0
  • http://nonobviouscompany.com/wp-includes/js/imagesloaded.min.js?ver=3.2.0
  • http://nonobviouscompany.com/wp-includes/js/masonry.min.js?ver=3.3.2
  • http://nonobviouscompany.com/wp-content/themes/erika/assets/js/infinite.js?ver=4.7.5
  • http://nonobviouscompany.com/wp-content/themes/erika/assets/js/plugins.min.js?ver=4.7.5
  • http://nonobviouscompany.com/wp-content/themes/erika/assets/js/functions.js?ver=4.7.5
  • http://nonobviouscompany.com/wp-includes/js/wp-embed.min.js?ver=4.7.5
  • http://nonobviouscompany.com/wp-content/plugins/js_composer/assets/js/dist/js_composer_front.min.js?ver=4.11.2.1
  • http://nonobviouscompany.com/wp-content/plugins/js_composer/assets/lib/prettyphoto/js/jquery.prettyPhoto.min.js?ver=4.11.2.1
  • http://nonobviouscompany.com/wp-content/plugins/js_composer/assets/lib/owl-carousel2-dist/owl.carousel.min.js?ver=4.11.2.1
  • http://nonobviouscompany.com/wp-content/plugins/js_composer/assets/lib/bower/imagesloaded/imagesloaded.pkgd.min.js?ver=4.7.5
  • http://nonobviouscompany.com/wp-includes/js/underscore.min.js?ver=1.8.3
  • http://nonobviouscompany.com/wp-content/plugins/js_composer/assets/lib/waypoints/waypoints.min.js?ver=4.11.2.1
  • http://nonobviouscompany.com/wp-content/plugins/js_composer/assets/js/dist/vc_grid.min.js?ver=4.11.2.1
  • http://nonobviouscompany.com/wp-content/plugins/optin-cat-personal-wp/assets/script.js?ver=1.8.0
  • http://nonobviouscompany.com/wp-content/plugins/optin-cat-personal-wp/assets/vendor/featherlight/release/featherlight.min.js?ver=1.8.0
File size of all javascript files combined
957.03KB
Javascript minifying
You can save 954B (25% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://nonobviouscompany.com/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=4.7
  • http://nonobviouscompany.com/wp-content/plugins/revslider/public/assets/css/settings.css?ver=5.2.5.4
  • http://nonobviouscompany.com/wp-content/themes/erika/style.css?ver=4.7.5
  • http://nonobviouscompany.com/wp-content/themes/erika/assets/css/plugins.css?ver=1.0
  • http://nonobviouscompany.com/wp-content/themes/nonobvious/style.css?ver=1.0
  • http://nonobviouscompany.com/wp-content/themes/erika/assets/css/animate.css?ver=1.0
  • http://nonobviouscompany.com/wp-content/plugins/js_composer/assets/css/js_composer.min.css?ver=4.11.2.1
  • http://nonobviouscompany.com/wp-content/plugins/js_composer/assets/lib/prettyphoto/css/prettyPhoto.min.css?ver=4.11.2.1
  • http://nonobviouscompany.com/wp-content/plugins/js_composer/assets/lib/owl-carousel2-dist/assets/owl.min.css?ver=4.11.2.1
  • http://nonobviouscompany.com/wp-content/plugins/js_composer/assets/lib/bower/animate-css/animate.min.css?ver=4.11.2.1
  • http://nonobviouscompany.com/wp-content/plugins/optin-cat-personal-wp/assets/vendor/featherlight/release/featherlight.min.css?ver=1.8.0
File size of all css files combined
2.97MB
CSS minifying
You can save 1.5KB (13% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
718.72KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
62
Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
503.08KB
Image optimisation
You can save 45.9KB (69% compression) by optimising the images below:

 Website security

IP
77.104.162.47
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

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 Icons

Favicon
Good! The website uses favicon.

 Typos

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